Featured Work: Never Too Late for Love
- BellaDonna
- Dec 31, 2024
- 1 min read
Updated: 2 hours ago
Client: Gunnison Valley Health
Format: Human-interest feature
Published: December 2024
Never Too Late for Love is a human-interest story highlighting connection, companionship and quality of life in an assisted living setting. The piece was developed to support community engagement and reinforce organizational values through authentic storytelling.
Objective
Create an emotionally resonant feature that:
Humanizes senior living
Builds trust with families and community members
Aligns with brand voice and privacy standards
Performs across multiple communication channels
Role and Responsibilities
I managed the project from concept through publication, including:
Interviewing the featured couple
Writing and editing the article for clarity, tone and sensitivity
Conducting an on-site photo shoot and capturing original photography
Securing photo releases and consent
Coordinating internal review and approvals
Distribution
The story was repurposed and published across multiple platforms:
Monthly organizational newsletter
Website blog
Social media feature
This approach maximized reach while maintaining consistent messaging.
Results
Praised by organizational leadership for quality and impact
Well received by readers and internal stakeholders
The featured couple requested a framed copy of the article, which was produced and presented to them
Why This Work Matters
This project reflects my approach to marketing and communications: using clear, ethical storytelling to create connection while meeting strategic goals. It demonstrates the value of well-crafted narrative content in healthcare and community-based organizations. Centering real people and their stories.
